Hey, FU!

Take the pledge to

Our democracy is in danger.

We’ve moved to a place where anger and rancor have crowded out reasonable thought and rational debate. Over the course of our history, when our political discourse has been anchored in reason, logic and factual data, we have been able to make extraordinary progress towards the vision laid out by our founders in the Declaration of Independence, our credo.

However, when we have allowed acrimony to crowd out reason, the results have often been quite violent.

History teaches us that there is a secret formula if only we would apply it.

In order to move forward as a nation, we must recognize that this secret sauce of respectful reasoned debate based on data holds the keys to progress and our collective triumph as a nation.

The #FightUnreasonWithReason campaign’s goal is to save our democracy through pledging to engage, learn, act and encouraging others to do the same through campus outreach, events, and social media exposure.

Take The Pledge

and become an FU Advocate!

An FU Advocate is anyone who takes the FU Pledge. By doing so, FU Advocates commit to engage, learn, and act in a civically responsible manner that will help to change the character of our country’s political landscape from one of anger and rancor to one filled with reason and civility that’s based on data and objective truth.

Becoming an FU Advocate also enters you into a chance to win a $1,000 scholarship plus a $1,000 donation to a Ukrainian aid organization supporting the fight for democracy.

I pledge toEngage

  • Having rational conversations on important issues without ad hominem attacks
  • Seeking out productive conversations with others with a different point of view
  • Researching issues I care about

I pledge toLearn

  • Listening to other perspectives with an open mind
  • Acknowledging and recognizing that data and facts are crucial to understanding political issues

I pledge toAct

  • Register to vote
  • Vote in the midterm elections
  • Spread the word/engage others

Become an FU advocate!

What is an FU Champion?

The goal of each FU Champion is to spread the word about the Fight Unreason With Reason movement by recruiting FU Advocates to take the FU Pledge. It is as simple as that—get fellow students and other citizens to take the pledge to engage in a more productive way, and to reject the current approach of screaming at each other.

In order to qualify for the program’s prizes and incentives, you must commit to recruiting a MINIMUM of 10 people a week to take the pledge from May 1st to July 31st, 2022.

Click Here to Apply Now!

Prizes and Incentives

In addition to saving our democracy, FU Champions are eligible for certain prizes and incentives. These prizes will be awarded to the FU Champions who run the most successful programs.

The FU Champion who collects the most pledges through their efforts will win:

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Personal Mentorship

One-on-one career development with Seth:

  • Political Science
  • History
  • International Studies
  • Public Policy
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Ongoing Networking Advice

Ongoing access to networking opportunities through Seth


Workshop Zoom Call

Four runners-up will be offered a seat in a workshop on public sector leadership



Every FU Champion will have the opportunity to be profiled in Seth’s monthly newsletter and receive networking opportunities via social media.

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$1000 Scholarship

Every FU Champion and FU Advocate who takes the pledge will be entered into a raffle to win a $1,000 scholarship and a donation to a Ukrainian aid organization.

About Seth

Seth David Radwell, author of American Schism: How the Two Enlightenments Hold the Secret to Healing Our Nation, is an internationally-known business executive and thought leader in consumer marketing.

Prior to devoting his full-time to writing American Schism, Mr. Radwell served as CEO of The Proactiv Company, the leading skincare brand for acne. Prior, he served as President & Chief Revenue Officer of Guthy-Renker and President of e-Scholastic the digital arm of the global children’s publishing and education conglomerate. In earlier roles he was President of Bookspan/Bertelsmann.

Mr. Radwell holds a Master’s degree in Public Policy from Harvard University’s Kennedy School of Government and a B.A. from Columbia University. He splits his time between Los Angeles, New York, and Paris.

seth profile

Download Your Champion's Guide to Success!

american schism

Discover the historical roots of our divisions to understand and overcome our differences today.

The political dialogue in America has collapsed. Raw and bitter emotions such as anger and resentment have crowded out any logical debate. In this investigative tracing of our nation’s divergent roots, author Seth David Radwell explains that only reasoned analysis and historical perspective can act as salves for the irrational political discourse that is raging at present.